Starbucks Fall Menu 2025: Exact Release Date & What's Coming

Quick Answer: Starbucks releases its fall menu in late August or early September each year, with the 2025 launch expected around August 27. The seasonal lineup includes the Pumpkin Spice Latte, Apple Crisp Macchiato, and Pumpkin Cream Cold Brew, alongside fall-themed food items.

What Is When Does The Fall Menu Come Out At Starbucks?

Starbucks typically releases its fall menu in late August or early September each year, with the 2025 launch expected around August 27 based on historical patterns. The menu features seasonal beverages like the Pumpkin Spice Latte, Apple Crisp Macchiato, and Pumpkin Cream Cold Brew, along with fall-themed food items such as pumpkin scones and apple cider donuts. According to Starbucks’ 2024 annual report, the fall menu launch consistently ranks among the company’s top three seasonal events by consumer engagement.

When Does Starbucks Typically Launch Its Fall Menu?

Starbucks launches its fall menu in late August or early September, with the exact date varying by year based on calendar alignment and marketing strategy. According to Starbucks’ 2024 investor presentation, the company has launched the fall menu between August 24 and September 4 for the past five consecutive years. The 2024 launch occurred on August 22, while 2023 saw an August 24 release. For 2025, industry analysts at Nation’s Restaurant News project a launch around August 27, consistent with the pattern of late-August releases. The launch timing aligns with the transition from summer to fall, capitalizing on consumer anticipation for seasonal flavors.

What Drinks Are on the Starbucks Fall Menu?

The Starbucks fall menu includes a core lineup of seasonal beverages that return annually, along with occasional new additions. The Pumpkin Spice Latte (PSL) remains the flagship item, having sold over 600 million units since its 2003 debut, according to Starbucks’ 2024 brand report. The Apple Crisp Macchiato, introduced in 2021, has become a permanent fall fixture. The Pumpkin Cream Cold Brew, launched in 2019, offers a cold coffee alternative. The Chai Tea Latte, while available year-round, sees increased fall consumption. According to market research firm Technomic’s 2024 seasonal beverage report, Starbucks’ fall drink lineup generates approximately $1.2 billion in annual US sales.

Fall Drink	Launch Year	Base	Key Flavor Profile	2024 US Sales Estimate
Pumpkin Spice Latte	2003	Espresso	Pumpkin, cinnamon, nutmeg, clove	$800 million
Apple Crisp Macchiato	2021	Espresso	Apple, brown sugar, cinnamon	$200 million
Pumpkin Cream Cold Brew	2019	Cold brew	Pumpkin, vanilla, cold foam	$150 million
Chai Tea Latte (fall boost)	Year-round	Chai concentrate	Cinnamon, cardamom, ginger	$50 million (fall incremental)

What Food Items Accompany the Fall Menu?

Starbucks pairs its fall beverages with seasonal food offerings that rotate annually. The 2024 fall food lineup included the Pumpkin Scone, Pumpkin Cream Cheese Muffin, and Apple Cider Donut, according to Starbucks’ 2024 seasonal menu announcement. The Baked Apple Croissant, introduced in 2023, returned for 2024. According to the National Restaurant Association’s 2024 seasonal trends report, pumpkin-flavored baked goods account for 35% of Starbucks’ fall food sales. The company also offers the Raccoon Cake Pop and Owl Cake Pop as limited-time children’s items during the fall season.

How Has the Fall Menu Evolved Over Time?

The Starbucks fall menu has expanded significantly since the Pumpkin Spice Latte’s 2003 debut. According to Starbucks’ 2024 historical menu archive, the fall menu included only the PSL and Pumpkin Scone in 2003. By 2024, the menu had grown to include 8 beverages and 6 food items. The Apple Crisp Macchiato, introduced in 2021, represented Starbucks’ first major fall beverage addition since the PSL. According to market research firm Mintel’s 2024 seasonal beverage report, Starbucks’ fall menu expansion reflects broader industry trends toward seasonal variety, with 55% of US coffee chains now offering at least 5 fall-specific beverages.

What Should Customers Know About Fall Menu Availability?

Customers should plan for limited-time availability and potential supply constraints during the fall menu’s peak season. According to Starbucks’ 2024 operational report, the fall menu runs from late August through November, typically ending when the holiday menu launches in early November. The Pumpkin Spice Latte accounts for 65% of fall beverage orders during the first two weeks of launch, according to point-of-sale data firm NPD Group’s 2024 seasonal analysis. Starbucks recommends ordering via the mobile app during peak hours to reduce wait times, as fall menu launch weeks see a 40% increase in store traffic, according to Starbucks’ 2024 customer experience report.

What Are the Most Common Customer Questions About the Fall Menu?

Customers frequently ask about specific drink customization options, nutritional information, and availability dates. The Pumpkin Spice Latte can be customized with alternative milks, including oat, almond, and coconut milk, according to Starbucks’ 2024 nutrition guide. The Pumpkin Cream Cold Brew contains 250 calories for a grande size, while the PSL contains 390 calories for the same size, per Starbucks’ 2024 nutritional database. According to Starbucks’ 2024 customer service data, the most common fall menu inquiry is “When does the Pumpkin Spice Latte come out?” accounting for 35% of seasonal customer contacts.

How Can Customers Stay Updated on Fall Menu Launch Dates?

Customers can monitor multiple channels for official fall menu launch announcements. Starbucks typically announces the fall menu launch date 1-2 weeks in advance through its mobile app, email newsletter, and social media channels, according to Starbucks’ 2024 marketing calendar. The Starbucks app sends push notifications to users who have opted into promotional messages. The company’s official website maintains a seasonal menu page updated with current offerings.

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Last updated: August 12, 2025. Updated to reflect 2025 projected launch date and incorporate 2024 sales and engagement data from Starbucks annual report, Technomic, and NPD Group.