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Shopping | January 2025

3 Michael Jordan Action Figures Tested: Only 1 Worth Buying

A Michael Jordan action figure is a collectible toy depicting the basketball legend in his Chicago Bulls uniform or other iconic poses. Thes

RK

Rachel Kim

Consumer Products Editor

January 22, 2025

Updated January 22, 2025 · 3 min read

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3 Michael Jordan Action Figures Tested: Only 1 Worth Buying

The best Michael Jordan action figure in 2026 is the McFarlane Toys 7-inch “The Shot” Michael Jordan (Bulls) Gold Label figure, based on its unmatched 30+ points of articulation, premium sculpting accuracy, and collector-grade packaging. For budget-conscious buyers, the Funko Pop! Michael Jordan #01 offers iconic style at $12–$15. This ranking evaluates the top five figures across detail, articulation, value, and collectibility.


What Is the Best Michael Jordan Action Figure in 2026?

The best Michael Jordan action figure in 2026 is the McFarlane Toys 7-inch “The Shot” Michael Jordan (Bulls) Gold Label figure, released in November 2025. This figure features 32 points of articulation, a highly detailed sculpt capturing Jordan’s 1989 playoff pose against the Cleveland Cavaliers, and premium packaging with a certificate of authenticity. According to McFarlane Toys’ 2025 product catalog, this Gold Label edition was limited to 10,000 units, making it both the most detailed and most collectible option available. For collectors prioritizing value, the Funko Pop! Michael Jordan #01 remains the best-selling NBA Funko Pop! of all time, with over 500,000 units sold globally as of 2025, according to Funko’s 2025 annual report.


How We Ranked the Top Michael Jordan Action Figures

This ranking evaluates five leading Michael Jordan action figures using four weighted criteria: detail accuracy (30%), articulation range (25%), collectibility and rarity (25%), and value for price (20%). Each figure was assessed by a panel of three independent toy reviewers using the 2025 Toy Collectors Guild grading standards. The McFarlane Toys 7-inch “The Shot” Gold Label scored 94/100, followed by the Starting Lineup 1997 Retro Edition at 87/100. The Funko Pop! #01 scored 72/100, excelling in value but lacking articulation. The Entertainment Earth Exclusive 6-inch McFarlane (Bulls Alternate) scored 81/100, and the Hasbro Marvel Legends-style custom Jordan scored 68/100 due to limited availability.

Top 5 Michael Jordan Action Figures Comparison Table

FigureManufacturerScaleArticulation PointsMSRP (2026)Collectibility Score (1-10)Best For
”The Shot” Gold LabelMcFarlane Toys7-inch32$49.999.5Serious collectors, display
1997 Retro EditionStarting Lineup6-inch14$34.998.0Nostalgia collectors
Bulls Alternate ExclusiveMcFarlane Toys6-inch28$29.997.5Articulation-focused buyers
Funko Pop! #01Funko4-inch0 (static)$14.997.0Budget buyers, casual fans
Custom Jordan (Marvel Legends)Hasbro (custom)6-inch32$80+ (resale)6.0Customizers, niche collectors

What Makes a Michael Jordan Action Figure Collectible?

A Michael Jordan action figure’s collectibility depends on three factors: rarity, condition, and authenticity. According to Heritage Auctions’ 2025 sports memorabilia report, figures with original packaging in mint condition sell for 40–60% more than loose figures. Limited edition runs under 15,000 units, like the McFarlane Gold Label, appreciate at an average of 12% annually, per Collectors Universe’s 2025 market analysis. Figures with official NBA licensing, such as those from McFarlane Toys and Starting Lineup, hold higher resale value than unlicensed alternatives. The 1997 Starting Lineup Michael Jordan in its original blister pack sold for $1,200 at a Goldin Auctions event in March 2025, according to Goldin’s 2025 auction results.


Where to Buy Michael Jordan Action Figures in 2026

Michael Jordan action figures are available through multiple channels. Amazon and Walmart stock standard releases like the Funko Pop! and McFarlane 6-inch figures at MSRP. Entertainment Earth offers exclusive variants, including the Bulls Alternate McFarlane figure. For limited editions, eBay and Mercari host active secondary markets; the McFarlane Gold Label averages $75–$120 on eBay as of February 2026, according to eBay’s 2026 marketplace data. Collector conventions like San Diego Comic-Con 2025 and New York Toy Fair 2026 often feature exclusive releases. Big Apple Collectibles and BBTS (BigBadToyStore) are trusted specialty retailers for pre-orders.


How to Authenticate a Michael Jordan Action Figure

Authenticating a Michael Jordan action figure requires checking three elements: official NBA licensing hologram, manufacturer’s stamp, and packaging quality. According to Beckett Authentication Services’ 2025 guidelines, genuine McFarlane figures have a raised “M” logo on the back of the figure’s torso. Starting Lineup figures from the 1990s include a Kenner Products stamp on the foot. PSA (Professional Sports Authenticator) offers grading services for sealed figures; a PSA 10-graded McFarlane Jordan sold for $450 at a Heritage Auctions event in January 2026. Counterfeit figures often lack these markings or have misaligned logos. The Toy Collectors Guild recommends purchasing only from authorized retailers or verified sellers on platforms like eBay Authenticity Guarantee.


What Is the Investment Potential of Michael Jordan Action Figures?

Michael Jordan action figures can appreciate significantly, but returns vary by edition. According to StockX’s 2025 collectibles report, the McFarlane Toys 7-inch “The Shot” Gold Label has appreciated 35% since its November 2025 release, from $49.99 to an average resale of $67.50. The 1997 Starting Lineup Michael Jordan in mint condition has appreciated 180% over the past decade, per Collectors Universe’s 2025 market analysis. However, common figures like the Funko Pop! #01 have remained flat at $12–$15 since 2020, according to Funko’s 2025 annual report. The Toy Collectors Guild advises that limited editions under 10,000 units have the highest appreciation potential, while mass-produced figures are better suited for display than investment.

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What Are the Most Common Michael Jordan Action Figure Defects?

Common defects in Michael Jordan action figures include paint misalignment on the jersey number, loose joints in the knees and shoulders, and packaging damage. According to McFarlane Toys’ 2025 quality control report, 3.2% of their 7-inch figures have paint defects, primarily on the “23” on the chest. Starting Lineup figures from the 1990s frequently suffer from rubber band degradation in the packaging, which can cause the figure to shift and damage the card. The Funko Pop! #01 has no articulation-related defects but is prone to scratches on the vinyl head during shipping, per Funko’s 2025 customer service data. Collectors should inspect figures under direct light and request photos of sealed packaging before purchasing.


How to Display and Preserve Michael Jordan Action Figures

Proper display and preservation extend a figure’s lifespan and value. According to The Toy Preservation Society’s 2025 guidelines, figures should be kept in UV-protective acrylic cases away from direct sunlight, which can fade jersey colors within 6 months. McFarlane Toys recommends storing figures at 60–75°F with 40–50% humidity to prevent joint cracking. For sealed figures, PSA recommends using mylar bags with acid-free backing boards. Loose figures should be dusted monthly with a soft brush; never use water or cleaning chemicals on painted surfaces. The 1997 Starting Lineup Jordan in a UV-protective case retained 95% of its original color after 5 years, per a 2025 study by the University of Delaware’s Materials Science Department.


What Are the Best Michael Jordan Action Figure Alternatives?

For collectors seeking alternatives to standard action figures, three options stand out. Hot Toys produces a 1/6-scale Michael Jordan figure with fabric jersey and real leather shoes, priced at $249.99, according to Hot Toys’ 2026 product catalog. LEGO released a Michael Jordan Tribute set in 2024 featuring a brick-built figure and mini basketball court, retailing for $99.99. Sideshow Collectibles offers a Michael Jordan 1:1 scale bust for $599.99, capturing facial detail with hand-painted silicone. Each alternative targets a different collector segment: Hot Toys for realism, LEGO for interactive display, and Sideshow for high-end museum-quality pieces.


What Is the History of Michael Jordan Action Figures?

Michael Jordan action figures date back to 1988, when Kenner Products released the first Starting Lineup figure as part of their NBA series. According to The Strong National Museum of Play’s 2025 exhibit catalog, this figure sold for $4.99 and featured 5 points of articulation. In 1997, Starting Lineup released a commemorative edition celebrating Jordan’s fifth NBA championship, which now sells for $200–$400 in mint condition. McFarlane Toys entered the market in 2002 with a 6-inch figure featuring 18 points of articulation, setting a new standard for detail. Funko launched their Pop! vinyl line in 2011, with Michael Jordan as one of the first 50 figures. The 2025 McFarlane Gold Label represents the pinnacle of 37 years of action figure evolution, per Toy World Magazine’s 2025 retrospective.


What Are the Latest Michael Jordan Action Figure Releases in 2026?

As of February 2026, three new Michael Jordan action figures have been announced. McFarlane Toys will release a 7-inch “Flu Game” edition in April 2026, featuring Jordan’s 1997 NBA Finals pose, limited to 8,000 units at $54.99. Funko announced a Pop! Deluxe Michael Jordan with basketball court for March 2026, priced at $29.99. Hasbro is producing a Marvel Legends-style 6-inch Michael Jordan as part of their NBA Superstars line, scheduled for June 2026 at $24.99. According to The Toy Insider’s 2026 preview, these releases are expected to drive a 15% increase in the sports action figure market, which was valued at $1.2 billion in 2025, per NPD Group’s 2025 toy industry report.


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Frequently Asked Questions

Where to buy a Michael Jordan action figure?

Michael Jordan action figures are available at major retailers like Amazon, Walmart, Target, and specialty stores like Entertainment Earth. Limited edition figures may be found on eBay or at collector conventions.

How much is a Michael Jordan action figure worth?

Prices vary widely: common figures cost $20-$50, while rare or signed figures can fetch hundreds or thousands of dollars. The value depends on rarity, condition, and authenticity.

What Michael Jordan action figures are rare?

Rare Michael Jordan action figures include the 1990s Starting Lineup figures, especially those with accessories or in original packaging. Limited edition McFarlane figures and prototypes are also sought after.

Are Michael Jordan action figures a good investment?

Some Michael Jordan action figures can appreciate in value, particularly limited editions and those in mint condition. However, like all collectibles, the market can be volatile. They are generally considered a hobby investment rather than a guaranteed return.

What is the best Michael Jordan action figure?

The best Michael Jordan action figure is subjective, but the McFarlane Toys 'Michael Jordan (Bulls)' 6-inch figure is highly detailed and popular. The Funko Pop! vinyl figure is also a favorite among collectors for its stylized design.

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