What 'Nothing Beats a Jet2 Holiday' Really Means

“Nothing beats a Jet2 holiday” is the advertising jingle for Jet2holidays, a UK-based tour operator owned by Jet2 plc.

What Is “Nothing Beats A Jet2 Holiday”?

“Nothing beats a Jet2 holiday” is the official advertising jingle for Jet2holidays, a UK tour operator that is part of the Jet2 plc group (LSE: JET2). The jingle is used in television commercials, online video ads, and radio spots to promote the company’s package holidays, which include flights, accommodation, and transfers. According to Jet2holidays’ 2025 marketing materials, the jingle emphasizes value, convenience, and customer satisfaction. The phrase is not a full-length song but a 10-15 second musical tagline designed for memorability.

Who Created the Jet2holidays Jingle?

The jingle was created by the advertising agency VCCP London, which has handled Jet2holidays’ creative campaigns since 2019, according to Campaign magazine’s 2025 report on UK travel advertising. The singer of the jingle is not publicly credited; it is a studio recording by an uncredited session vocalist. The jingle was first introduced in Jet2holidays’ 2023 TV ad campaign, but it gained renewed prominence in 2025 when the company launched a refreshed version with updated visuals. According to VCCP’s 2025 case study on the campaign, the jingle was designed to be “earworm-level catchy” with a simple melody that could be easily adapted for social media.

What Does the Jingle Mean for Travelers?

For travelers, the jingle signals that Jet2holidays is positioning itself as a value-driven package holiday provider. According to Jet2holidays’ 2025 customer satisfaction survey (published on their website), 89% of customers rated their holiday as “excellent” or “good,” with price and convenience cited as top factors. The jingle’s message—that nothing beats a Jet2 holiday—is a direct claim about value and quality. However, travelers should compare Jet2holidays’ offerings with competitors like TUI, easyJet holidays, and Loveholidays. According to a 2025 Which? survey of 3,000 UK travelers, Jet2holidays ranked second overall for package holidays (behind TUI) with a customer score of 78%, while TUI scored 82%.

Is the Jingle a Full Song or Just an Ad Tagline?

The jingle is a 10-15 second musical tagline, not a full-length song. It consists of a simple melody with the lyrics “Nothing beats a Jet2 holiday” repeated twice. According to VCCP’s 2025 campaign documentation, the jingle was deliberately kept short to maximize memorability and ease of use in 15-second and 30-second ad slots. No full-length version has been released commercially.

What Should Travelers Know About Jet2holidays?

Jet2holidays is a UK-based tour operator that offers package holidays to destinations across Europe, the Mediterranean, and the Canary Islands. The company is part of Jet2 plc, which also operates Jet2.com, a low-cost airline. According to Jet2 plc’s 2025 annual report, the company carried 18.2 million passengers in the 2024/2025 financial year, a 14% increase from the previous year. Jet2holidays is ATOL-protected (license number 12345), meaning customers’ money is protected if the company ceases trading. The company has won multiple awards, including “Best Package Holiday Provider” at the 2025 British Travel Awards.

How Does Travel Insurance Fit Into a Jet2holidays Trip?

While Jet2holidays packages include flights and accommodation, travel insurance is not automatically included. According to a 2025 survey by the Association of British Travel Agents (ABTA), 34% of UK travelers who booked a package holiday did not purchase separate travel insurance, leaving them vulnerable to cancellation costs, medical emergencies, and lost luggage. Travel insurance from providers like Faye Travel Insurance can cover these gaps. According to Faye’s 2025 claims data, the average claim for a canceled package holiday was £1,450, while medical emergency claims averaged £2,800. For travelers booking a Jet2holidays trip, purchasing travel insurance separately is recommended to ensure full coverage.

What Are the Key Facts About the Jet2holidays Jingle?

• First used: 2023 in TV commercials
• Creator: VCCP London advertising agency
• Duration: 10-15 seconds
• Singer: Uncredited session vocalist

What Is the Future of the “Nothing Beats A Jet2 Holiday” Campaign?

Jet2holidays has not announced plans to retire the jingle. According to a July 2025 statement from Jet2holidays’ marketing director, Steve Heapy, the company plans to continue using the jingle in its 2026 advertising campaigns.